Brand Objective: Use Spotify’s platform to make live music more accessible.
Tension: Bots flood ticketing sites and buy out shows in minutes, pushing resale prices up to 700% and leaving true fans priced out of seeing the artists they’ve supported for years.
Insight: Emotional investment makes real fans especially vulnerable, allowing scalpers to capitalize on passion rather than fair access.
Idea: Spotify saves your seat.
SpotBot
Spotify’s very own purchasing bot! They’re working hard to secure fairly prices tickets for real fans.
Top fans are notified via Spotify Wrapped to purchase these tickets at Face Value.
Fans tap the integrated FanLove Button to request artist to opt into Face-Value Exchange.
Every tap is counted and reported directly to artists.
Fan Love
Artists get FanLove Verified when they opt-in.
OOHs
Chair wraps
Bus Exterior
Bus Shelter
Charts
Credits
Silas Le Blanc - Copywriter
Meghan MacCormack - Art Director
Rebecca Vanular - Art Director