Hermès' 2026 "Venture Beyond" campaign embraced an imaginative journey to highlight human craftsmanship. Featuring dreamy, hand-drawn, illustrations by artist Linda Merad.

Insight: Luxury lovers frame Hermes scarves to integrate luxury into the rhythm of their daily lives.

Idea: Hermes: A Taste of Luxury

Direct Mail

Tear-out Scarf Poster

Flip Book

Cafe takeover

The Taste

Pop-up in The Well

OOHs

Credits