TV Spot Animatic
OOHs
Milkman Nick will be delivering milk to partnering cafes across Ontario with DFO encouraging people to share their Nick sightings as a campaign for social amplification.
Stunt
Social Media
UGC
Incentives
Social media user will be rewarded for sharing their Nick sightings with reposts on the Ontario Dairy Instagram account and exclusive merch.
Will French - Copywriter
Meghan MacCormack - Art Director
Alessandra Singh - Art Director