Challenge: Use the power of design as a force for good.
Problem: Menopausal women are often given Garbage Bin Diagnoses*
*a medical term used to describe a diagnostic label applied when the underlying cause of symptoms is vague.
Insight: Women must advocate for their health to receive proper treatment.
Big Idea: The Diagnostic Cootie Catcher
Make. Believe. Healthcare.
Ontario women (40-65) will receive direct mail which will equip them with tools to advocate for their own health.
Wild Postings
Leads to MQ6 Website
Social Media
Will French - Copywriter
Meghan MacCormack - Art Director
Alessandra Singh - Art Director